Brand Guidelines

Brand Guidelines have been created to ensure that Ville de Marie Academy is consistent in applying its Brand across a range of marketing materials.

Academy Logo & Type

The Academy Logo has been constructed with beauty and legibility in mind. The scale and proportion of the drawn crest and type elements and their interdependent relationships must not be changed, distorted, altered, or separated in any way without the permission of the Board of Directors of the Academy or appointed staff members.

Color Palette

Two core colors, blue and gold, are extracted from the drawn crest. Dark grey and white are primarily used on web materials, with black also being an acceptable alternative on print materials.

VdM Blue

HEX #003399
RGB 0, 51, 153
CMYK 100, 67, 0, 40
PANTONE 661C

VdM Gold

HEX #e0c266
RGB 224, 194, 102
CMYK 0, 13, 54, 12
PANTONE 459C

Dark Grey

HEX #333333
RGB 51, 51, 51
CMYK 0, 0, 0, 80
PANTONE BLACK 7C

White

HEX #ffffff
RGB 255, 255, 255
CMYK 0, 0, 0, 0
PANTONE -

Logo & Type Variants

A1 - Academy Logo Full Color

The A1 version is the primary logo of Ville de Marie Academy and is intended for use on white or light background.

Download: PNG - PDF

A2 - Academy Logo Full Color

The A2 version is used when space does not allow the proper use of the A1 version. Preference must however be given to A1.

Download: PNG - PDF

B1 - Academy Logo Blue

The B1 version is the monochrome variant of the Academy Logo, and may be used liberally as an alternate logo of the Academy. On certain media or backgrounds, the B1 Blue version may be more legible than the A1 Full Color version.

The "on white" version provides more legibility on the crest, while "on alpha" version provides flexibility when used on a background other than white.

Download (on alpha): PNG - PDF
Download (on white): PNG - PDF

B2 - Academy Logo Blue

The B2 version is used when space does not allow the proper use of the B1 version. Preference must however be given to B1.

The "on white" version provides more legibility on the crest, while "on alpha" version provides flexibility when used on a background other than white.

Download (on alpha): PNG - PDF
Download (on white): PNG - PDF

C1 - Academy Logo White

The C1 version is an inverted variant of the B1, and is intended for use on colored / dark backgrounds where the use of color logos is not appropriate.

Download: PNG - PDF

C2 - Academy Logo White

The C2 version is used when space does not allow the proper use of the C1 version. Preference must however be given to B1.

Download: PNG - PDF

Restrictions

Coming soon ...